Performance Training was founded by Noa Deutsch in Victoria, BC in the summer of 2006 and relocated to Vancouver, BC in May 2013. We specialize in endurance sports and are dedicated to helping you achieve your goals.
Performance Training was rebranded to Endurance Collective in 2025.
We provide athletes of all ability levels and ages with a variety of sport science and coaching services, including customized training plans for cyclists, runners and triathletes, group sessions, education experiences, bike fitting, performance testing and sport nutrition consulting.
Some services are in person, others are location independent (virtual).
We work with those who want sound, professional, current and tested advice. Noa recognizes that high performance is first and foremost an attitude, not just an ability level, so if you want to do things right, you have come to the right place.
We love working collaboratively with others and have a vast network of physiotherapists, RMT’s, strength & conditioning specialists, sport MD's, bike shops, mental performance specialists, etc. We collaborate regularly to make sure the performance and health of the athletes we work with is optimized.
THEY said a coaching business won't survive and bike fits will never be a real job. That was 18+ years ago, yet here we are.
I am an endurance coach, exercise physiologist, biomechanist and sports nutritionist. I've been riding bikes for 30+ years. I used to race, not I just ride so I can do dumb rides at short notice.
Vancouver, BC is home, which I love for the endurance community, fantastic coffee, great food and unbeatable ocean and mountains combination. When I'm not working too much or riding my bike, I travel & take photos.
I have been involved in competitive sport most of my life, starting as a swimmer at age 5. I enjoyed both swimming and running, but at age 11 my swimming coach told me I needed to choose one or the other. I have never been very good with choices like that, so I decided that adding cycling to the mix would be a great idea instead of picking just one sport… After only one training session with my new triathlon team, I knew I found the sport for me, although I continued to train with a track & field team as part of a national youth development program and run cross country through high school.
I won several elite junior national titles in triathlon and cycling, raced at an international level since I was 15 years old, taking part in European Youth Cup races, European Junior Championships, Mountain Running World championships and ITU pro races. I competed in hundreds of races, from sprint triathlons to Half Ironman triathlons, as well as national + international cycling & running events.
I began coaching as a 16 year old, helping my swimming coach at the time, who taught me many lessons about coaching. Her influence went beyond teaching me how to plan swim sessions, technique, etc. She taught me about work ethic, no excuses attitude, attention to detail and dedication. These lessons have shaped the way I approach working with athletes.
In December 2004, while attending university in New Zealand, I was diagnosed with Chronic Fatigue Syndrome and was forced to stop training and racing. I chose to cope by focusing on my studies, with a goal of dedicating my career to helping others achieve their athletic goals.
In 2005, I graduated with a sport coaching and science degree (Canterbury University/Christchurch College of education in Christchurch, NZ). My thesis measured the impact manipulating seat tube angle on athletes’ bikes has on VO2max, power output and threshold. Shortly after, I moved to Victoria BC and started Performance Training. My personal experience as an athlete with disordered eating, overtraining and chronic fatigue syndrome sparked an interest in sport nutrition, prompting me to further my education in the field & ability to help athletes. In 2009, I graduates with the prestigious & internationally recognized IOC post graduate diploma in sport nutrition.
I have been fortunate to gain valuable experience working with a variety of athletes as a coach, nutritionist and bike fitter. I have worked with absolute beginners to Olympians to anyone in between. I am passionate about excellence and helping ambitious, hard working athletes of all ability levels achieve their goals, whatever they are.
Hi, I'm Noa.
bike jersey preference
bold colors / prints
longest climb
3929 m (Letras, Colombia)
current bikes
cervelo r5, ibis hakka, specialized roll, bastion (soon)
FAVORITE PLACE TO ride a bike (in vancouver)
british properties
typical long ride fuel
home made waffles
favorite food
pizza - so many possibilities